i! ring originated from a design process where goldsmith Jussi Louesalmi created a ring using a customer’s own diamonds in various sizes. Jussi designed a playful stone composition where the diamonds are scattered across the ring like sparkling drops. In the beginning, the ring was called Drops of Joy. Today, i! jewelry collection is a contemporary jewelry collection featuring a diamond ring that stacks beautifully with other ring styles, as well as earrings inspired by the same design idea. The joyful, light design of the i! collection brings a sense of playfulness and elegance to the wearer.